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Disney-ABC Hires New EVPs Cindy Davis and John Frelinghuysen

Execs will take on roles related to consumer experience and digital media, strategy and business development

Disney-ABC Television Group hired two new executive vice presidents, the company announced Tuesday.

Cindy Davis and John Frelinghuysen join the company in newly created roles as Executive Vice President, Consumer Experience and Executive Vice President, Digital Media, Strategy and Business Development, respectively. They will both report to Ben Sherwood, co-chairman Disney Media Networks and President, Disney-ABC Television Group,

In her new role, Davis will be responsible for research into consumer insights and analytics. She will also be responsible for developing an overall consumer experience strategy, leading a shift to a more consumer-centric business model. She most recently served as EVP of consumer insights for Walmart.

Frelinghuysen will oversee all aspects of strategy and business development. He will also create and execute plans to monetize new and existing content and distribution across multiple screens and platforms. Frelinghuysen last held the role of SVP and head of strategy for AOL.

“These two dynamic new leaders bring considerable talent and experience to Disney|ABC that will help drive our business forward and position us for even greater success,” said Sherwood in a statement. “I’ve asked Cindy to significantly expand our capability to understand our audience and help us use these new insights to improve the consumer experience on all platforms. John’s mission is to define and execute plans to monetize both new and existing content, as well as to harness the power of the collective Disney|ABC portfolio into a more unified and holistic consumer experience.”