Why Disney Shouldn’t Celebrate Beating Netflix’s Global Subscribers Just Yet | Charts

There are lingering questions surrounding the strategy for Disney+ and Hulu in order to continue growth

After the Walt Disney Company reported its third-quarter results, it became clear that the company had achieved something big: Its 221.1 million total number of subscribers across all its services globally (Disney+, Disney+ Hotstar, Hulu and ESPN+) pulled ahead of Netflix’s total global subscriber count of 220.7 million for the first time. But it may be too premature to celebrate.

While the realization that Disney has beat out Netflix in terms of global subscribers may sound surprising, it really shouldn’t be. Disney has been the leader for a long time in terms of the total demand for shows that fall under its corporate ownership, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

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Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see www.parrotanalytics.com.