Most studios may be reining in the lavish promos, but not Disney.
The studio has announced a 40-city, 16,000-mile traveling tour to promote its 3D holiday flick, “Disney’s A Christmas Carol,” starring Jim Carrey as Scrooge and directed by Robert Zemeckis.
Set amidst a snowy backdrop – complete with carolers -- the event will be free and include sneak peeks of the film; artifacts from the Charles Dickens Museum of London; artwork, costumes and props from the film; and a chance for visitors to morph their faces into one of the film’s characters.
With a first stop at L.A.’s Union Station over Memorial Day Weekend, it will travel in four custom-designed vintage rail cars and finish at New York’s Grand Central Terminal over the weekend of October 30.
Also, at every tour stop, Radio Disney will invite kids to enter for a chance to become a Movie Surfer representing their hometown. Each Hometown Movie Surfer will get a chance to appear on Disney Channel by filming their very own Movie Surfer’s segment.
The movie, in 3D motion-capture animation, opens Nov. 6 and also stars Robin Wright Penn and Gary Oldman.