‘Mixed-ish,’ ‘For Life’ and Live Sports Lift Disney to Increase in Ad Prices for Upfront Ad Sales

Oscars has already sold more than 50% of its ad inventory for next February

Disney closed its upfront sales, the first with its new Fox assets, with the company seeing gains in both pricing and revenue which was led by its portfolio of live sports, and shows like “Mixed-Ish” and “For Life.”

Overall, the company landed CPM gains — the cost for reaching 1,000 viewers — in the double digits across all dayparts in broadcast and the low double-digits in cable and sports. The company was led by its live sports properties, which include the NBA, the NFL’s “Monday Night Football” and its College Football telecasts. Disney scored 10% CPM gains for its NBA games on ABC and ESPN next season, and an increase in the amount of ads sold for “MNF” (20%) and College Football (7%), compared to last year.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays