Slave-Revenge Film ‘Django Unchained’ Tracking Strongly With African-Americans

The Weinstein Company says its tracking indicates Quentin Tarantino's "Django Unchained" will connect with African-Americans

Last Updated: December 20, 2012 @ 5:25 PM

“Django Unchained” — about a bounty hunter who partners with a freed slave to take down a plantation owner — is tracking extremely well with African Americans, the Weinstein Company said Thursday.

Quentin Tarantino wrote and directed the violent Western, which stars Christoph Waltz, Jamie Foxx and Leonardo DiCaprio, respectively. Opening on Christmas Day, it's a front-runner in several Academy Award categories.

Despite the violence, it's one of the few holiday offerings that would by nature of its subject matter appeal to an African-American audience.

Also read: 'Django Unchained' Review: Blaxploitation and Spaghetti Westerns Make a Delicious Combo

“We think this film is going to resonate with everyone,” the Weinstein Company’s head of distribution Erik Lomis told TheWrap Thursday. And while he didn't offer specific figures on the degree of interest among African-Americans the company's pre-release research indicated, he did say that it is "looking very, very strong for us” with that demographic.

That's good news for “Django,” which will open against against Universal’s “Les Miserables” in a very crowded holiday box office. Analysts see a first weekend in the $25 million range for "Django," and predict it ultimately will surpass $100 million domestically.

Last week "Django" received Golden Globes nominations for picture, director, screenplay and two supporting actors, Waltz and DiCaprio.


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