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Hulu to Launch in Japan

Internet video company to embark on its first international expansion; doesn’t reveal any info about the new service

Hulu announced plans Wednesday to launch a new service in Japan.

The company didn't disclose details as to whether the offering will resemble its free and subscription services in the U.S. — that information will come out closer to the launch date, according to the announcement.

"We are happy to announce that Hulu will be launching in Japan later this year, a move that marks our first international expansion," blogged Johannes Larcher, Hulu's senior VP in charge of international business.

"With the launch of Hulu's Japanese subscription service," he wrote, "for the first time entertainment fans in Japan will have access to a large selection of premium feature films and popular TV shows at any time, on four screens (PCs, TVs, mobile phones, and tablets), for one monthly price. We are not announcing further details of the product offering at this time (we have to leave something to the imagination, right?) but we will share the specifics when we launch."

Larcher added: "In Japan, we also see an unfulfilled market need with respect to premium feature film and TV content, and very favorable environmental factors to a service like ours, including extensive broadband penetration, smart phone and other internet-connected device ubiquity, and strong consumer interest. We have been able to use what we have learned from Hulu and Hulu Plus, in addition to the insights gleaned from our market research, to design a high value product specifically tailored for Japanese customers."