Republican presidential nominee Donald Trump will begin airing his first television ads of the general election on Friday.
According to The Wall Street Journal, a campaign adviser said that the TV spots will air in Florida, Ohio, North Carolina and Pennsylvania. During a conference call with 50 members of Congress on Tuesday, Trump’s campaign chairman Paul Manafort and two other staff members said more airtime would be purchased after Sept. 1.
So far, the media mogul hasn’t aired a single television ad since he received the republican nomination. WSJ states that Trump has only spent $20 million on ads through May, while opponent Hillary Clinton spent $62 million. In the past two months alone, Clinton is said to have spent $61 million on general election ads, with pro-Clinton groups spending another $43 million.
On the conference call, one staffer mentioned that the ads will help deliver focused messages delivered by Trump regarding the economy and national security.
New Trump campaign manager Kellyanne Conway discussed the spots on Fox News Wednesday morning, saying they would both attack Clinton and promote Trump.
“They will be about Hillary, they’ll be about facts and figures. I think it’s really how optimistic and inspiring his message is … A new America, looking toward the future,” Conway said of the ads.
Trump is scheduled to campaign in North Carolina on Thursday. According to a recent Wall Street Journal/NBC News poll, Clinton is ahead of Trump in the state by nine points.
In a recent NBC News national poll, Clinton leads Trump by 9 points — 50 percent to 41 percent.
A spokesperson for Trump has not yet responded to TheWrap’s request for comment.