Duke Win Scores 28.3 Million Viewers, Biggest NCAA Tournament Championship Game in 18 Years (Updated)
Overall, the men’s tournament nets most viewers in 22 years
Tony Maglio | April 7, 2015 @ 8:01 AM
Last Updated: April 7, 2015 @ 2:16 PM
Updated 2:08 p.m. PT: Duke’s win over Wisconsin attracted the NCAA Tournament Championship’s biggest audience numbers in 18 years, averaging 28.3 million viewers per Nielsen’s fast national numbers. That haul is up 33 percent from last year.
Overall, the men’s tournament averaged 11.3 million total viewers, up eight percent from 2014. That’s the highest mark in 22 years.
TheWrap reported overnight numbers earlier, which readers can view below.
Don’t be surprised to see CBS Sports employees cutting down some nets of their own this morning: The NCAA Tournament Men’s National Championship Game on Monday night scored its highest overnight rating in 18 years.
The CBS broadcast earned a 17.1 household rating/27 share, as Duke edged Wisconsin in a borderline nail-biter. The last time the tournament final bested those numbers was in 1997, when an Arizona-Kentucky matchup received an 18.0/28, according to Nielsen’s metered market ratings.
This year’s game was up 33 percent over Connecticut-Kentucky last year. The Blue Devils victory last night peaked with a 20.1/34 during the 11:00-11:30 p.m. ET half-hour.
Here are the Top 5 rated metered markets for last night’s game:
1. Milwaukee – 42.2/59
2. Raleigh-Durham – 36.2/54
3. Louisville – 33.5/48
4. Columbus – 29.9/44
5. Greensboro-High Point-Winston Salem – 29.5/43
Additionally, “NCAA March Madness Live” netted a record-setting 3.4 million live video streams for last night’s NCAA Championship game and nearly one million hours of live video consumed, also an all-time record.
Last night’s live video streams were up 66 percent, with the live hours of consumption up 69 percent over last year. “NCAA March Madness Live” generated 80.7 million live video streams and 17.8 million hours of live video consumption during this year’s tournament, both all-time highs. This year’s live video streams were up 17 percent, with live hours of consumption accounting for a 19 percent increase.
Overall, 2015 NCAA Tournament coverage across TBS, CBS, TNT and truTV averaged a 7.8/16 overnight rating/share, up 13 percent to the best overnight rating in 22 years (7.9/17 in 1993).
The NCAA Tournament grossed a record 350 million total social impressionsacross Facebook and Twitter, a 45 percent increaseover 2014.
9 NBA Stars Who Took a Shot at Hollywood (Photos)
Michael Jordan
It's only fitting that the greatest basketball player in history would star in the biggest basketball film of all time. His Airness plays himself in "Space Jam" as he comes out of retirement to save the Looney Tunes from being kidnapped by giant aliens.
Kareem Abdul-Jabbar
After pretending to just be an airline pilot named Roger Murdock in "Airplane!," the famous basketball player angrily responds to one of his critics in the form of a young boy in one of the film's many zany moments.
Gheorghe Muresan
For 1998's "My Giant," Billy Crystal cast NBA center Gheorghe Muresan for the role of Maximus, the titular big man. Crystal plays a huckster who tries to use Maximus' height for his personal advantage. Crystal based the film on the relationship he developed with Andre the Giant while filming "The Princess Bride."
Ray Allen
Just two years into a record-breaking career, Ray Allen turned in a critically-praised performance in "He Got Game" as Jesus Shuttleworth, a high school senior who is pressured by his father (Denzel Washington) into playing for a certain college that can pull some strings and get him out of prison.
Shaquille O'Neal
Shaquille O'Neal has played a genie ("Kazaam") and a superhero ("Steel") as well as cameoing in many of Adam Sandler's comedies. But he got his start by playing a college basketball player in 1994's "Blue Chips," acting opposite Nick Nolte as his coach. O'Neal was nominated for a Razzie Award for Worst New Star for his performance.
Dennis Rodman
Hollywood took one glance at Dennis Rodman and decided, "There's a star." The Chicago Bulls forward starred with Jean-Claude Van Damme in 1997's "Double Team." The acting may have been subpar, but the writers were able to mix it in with some truly awful one-liners. Rodman won three Razzie Awards for his performance in the film.
Larry Bird
One of the NBA's all-time greats appeared as himself in "Space Jam," wisely telling Bill Murray that he should stick with acting and give up his basketball dreams. Bird also cameoed in "Celtic Pride," which starred Daniel Stern and Dan Aykroyd as die-hard Celtic fans who kidnap an opposing player to help their team.
Rick Fox
Arguably the player with the most successful transition from the court to the big screen, Rick Fox has participated in films ranging from "He Got Game" to "Meet the Browns," as well as playing a baseball player in a memorable cameo from "Holes."
Darius Miles
Drafted out of high school, Darius Miles rode his early NBA stardom to a role in "The Perfect Score." Acting alongside Chris Evans and Scarlett Johansson, he played a high school basketball player who was desperate enough for a high SAT to join a band of students intent on stealing the answers.
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From the hardwood to Hollywood: TheWrap takes a look at some of basketball’s finest who have dabbled in acting
Michael Jordan
It's only fitting that the greatest basketball player in history would star in the biggest basketball film of all time. His Airness plays himself in "Space Jam" as he comes out of retirement to save the Looney Tunes from being kidnapped by giant aliens.
