ComScore has named Joan FitzGerald vice president of TV sales and business development, the company said Thursday.
She’ll be responsible for establishing relationships with data providers and clients in the television arena and overseeing the expansion of comScore’s suite of digital measurement products to include the measurement of television viewing.
FitzGerald will work with major media companies and data providers to ensure comScore meets their needs for "three-screen" (i.e., TV, Internet and mobile) measurement solutions.
She joins comScore from Arbitron, where she was vice president of cross-platform services. She helped to introduce ARB-TV, Arbitron’s television measurement service that measures in-home and away-from-home audiences, and establish Arbitron’s first cross-platform measurement initiative – in collaboration with Omniture and comScore – to measure audiences for NBC’s Vancouver Olympics programming.
"Joan’s reputation for establishing strong customer relationships and expertise in designing cross-media measurement solutions make her an excellent addition to comScore," said Linda Abraham, comScore CMO, in a statement. "We look forward to her playing a key role in expanding comScore’s capabilities in TV measurement so that we can provide our clients with a truly unified view of digital consumer behavior."