Fullscreen has named Andy Forssell chief operating officer, the company announced Monday.
Prior to Fullscreen, Forssell served as CEO of the social video app ShowYou, which gives creators and content owners ways to build and monetize their own proprietary channels.
In 2013, he served as interim CEO of Hulu. Forssell served as Hulu’s senior vice president of content and distribution at its inception in 2007, leading all content acquisition efforts for the platform and the launch of the company’s original content business.
Forssell also managed all content technology and operations for Hulu, and led efforts to define and launch Hulu’s subscription service. Previously, he served in a number of leadership roles at Siebel Systems and Oracle Corporation, as well as serving in the U.S. Army in the Armored Cavalry, achieving the rank of captain.
In his new role at Fullscreen, Forssell will oversee day-to-day operations of the company’s three business divisions serving creators, brands and consumers as well as shared services including marketing, technology and product development.
Forssell, reporting to CEO George Strompolos, joins Fullscreen’s executive leadership team and the company’s board of directors.
“Andy is a proven leader who not only understands the new world of online video, he helped build it,” Strompolos said. “As COO, Andy will help us scale and manage our operation as we prepare for even more growth and innovation.”
Reaching over 600 million subscribers with five billion video views per month, Fullscreen is expanding into a host of new businesses including original production (like the recently released iTunes top seller “The Outfield”), live events, social media marketing, merchandising and the recently announced premium SVOD service.
Forssell earned a B.S. with honors in electrical engineering from Carnegie Mellon University, a B.S. in Russian studies from the U.S. Military Academy and an M.B.A. from Harvard Business School.