Fox Business Network Thrives With RNC Coverage

Behind-the-scenes turmoil didn’t stop FBN from beating CNBC in total viewers

Maria Bartiromo
Getty Images

Drama surrounding Roger Ailes didn’t hurt Fox Business Network in the ratings department during the Republican National Convention.

FBN’s Maria Bartiromo, Trish Regan and Lou Dobbs led the network’s coverage from Quicken Loans Arena in Cleveland, which topped CNBC in total viewers by 25 percent throughout the four-day convention.

Fox Biz was the most-watched business channel this week in both total day and primetime viewers with its live coverage of the RNC. FBN averaged 178,000 total day viewers, compared to 162,000 for CNBC.

CNBC doesn’t typically go all-in on political coverage such as election nights and conventions, and this week was no different. CNBC mixed in primetime reruns of “Shark Tank” around the network’s “Your Money, Your Vote” convention coverage.

The result was falling to FBN in total viewers during primetime for the week, averaging 290,000 while FBN pulled in 363,000.

CNBC did win the key demo of adults age 25-54 during primetime, averaging 107,000 compared to 76,000 for FBN.

Overall, FBN had its most-watched convention coverage in history and topped CNBC in both total viewers and the demo during the final night of the convention. FBN averaged 398,000 total viewers and 96,000 in the demo during Donald Trump’s Thursday night speech, beating CNBC by 59 percent and 20 percent.

Thursday was also when the network’s former chairman and CEO, Ailes, resigned amid a sexual harassment lawsuit by former Fox News host Gretchen Carlson. The biggest media story in recent memory clearly didn’t have a negative impact on FBN’s viewership.

Bartiromo, Dobbs and Regan will return next week to cover the Democratic National Convention for FBN from Philadelphia.