If you’ve seen coverage of Fox Nation and wondered how it differs from Fox News, executives have heard you. A new 20-second ad outlining the differences between Fox News and its subscription streaming service will air during the Super Bowl on Feb. 2.
The spot, titled “Celebrating America,” sees a producer running from a Fox News control room to find talent who can cover breaking news. When he runs into the green room, he finds Fox Nation talent, Marilyn Monroe, a firefighter and a bald eagle.
“This is actually the Fox Nation green room,” says Abby Hornacek, who hosts the travel-themed Fox Nation show “Park’d,” along with the streaming service’s “American Arenas” — which goes inside sports venues — and “The Ride to Work.”
In the ad, when the frazzled producer asks what Fox Nation is, he’s told that it’s “the new entertainment service from the good folks over at Fox News that celebrates America.”
Check out the ad above.
Fox News Media executive vice president of marketing, Jason Klarman, told TheWrap that the awareness-building campaign from the Jack Agency fits in well with the intersection of sports and pop culture at the halftime show.
“Fox News Channel and Fox Nation, both services of Fox News Media, serve very different needs for consumers,” he said. “Fox News is their news and opinion destination, while Fox Nation is the place they go for lifestyle and entertainment programming. So the focus here is to directly address that difference in a fun way while showcasing the incredible content we offer on Nation — from Lara Logan to John Rich, a three-part series on Marilyn Monroe to Abby Hornacek’s ‘Park’d’ — we’ve got some incredibly compelling content and the halftime show is the perfect audience for a service like Nation.”
Fox News will also run two ads during the Super Bowl to promote their Democracy 2020 campaign. One will air in the pre-game show and the other will air in a pre-kick portion of the game.