Frank Magid Dies

TV programming consultant pioneered the “happy talk” format of modern local news

Last Updated: February 8, 2010 @ 12:33 PM

Frank N. Magid, 78, the television "news doctor" whose survey research and advice to local television stations in the 1970s resulted in co-anchors who chatted between stories, fast-paced graphics, sports tickers and live shots, and a heavy reliance on both crime coverage and feel-good segments, died of lymphoma Feb. 5 at Santa Barbara Cottage Hospital.

The Washington Post has the full story: