The upward trend in consumer disc purchases continued last week, with Paramount Home Entertainment’s "G.I. Joe: The Rise of Cobra" storming into the No. 1 position on the national sales charts with a whopping first-week North American sales tally of 3.8 million discs, 500,000 of them on Blu-ray.
While some of those units wound up in the rental channel, the majority were sold directly to consumers, making "G.I. Joe" the third-biggest title so far this year in first-week sales, behind "Transformers: Revenge of the Fallen" and "Twilight."