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‘The Help’ Does Solid $4.3M at Thursday Box Office

Civil Rights era drama has earned $9.9 million in two days

Bolstered by strong reviews and positive word of mouth, "The Help" racked up a solid $4.3 million at the Thursday box office. 

The Civil Rights era drama will screen in 2,534 theaters across the U.S. and Canada this weekend. 

Also read: Box Office: 'The Help,' 'Final Destination 5' Take Aim at Rampaging 'Apes'

Armed with an A-plus Cinemascore rating, "The Help" has earned $9.9 million since debuting on Wednesday. 

It should earn north of $25 million over the weekend, according to studio estimates. 

Shot for $25 million, the DreamWorks' adaptation of Kathryn Stockett's best-selling novel focuses on Southern society women and their African-American servants. Disney is handling the distribution.