Hollywood fills the summer months with movies inspired by comic books, cartoons and frat parties. Yet the most avid moviegoers are neither male nor young: They are Hispanic women over the age of 25, according to research conducted exclusively for TheWrap by the market research firm C4.
C4 polled more than 1,500 frequent moviegoers, adjusting for ethnic, gender and geographic proportionality. The company only polled people who to go six movies or more every year, which means that these numbers reflect the most passionate moviegoers.
Its data indicates that Hispanic women over the age of 25 are the most frequent moviegoers of all. Hispanic