‘How I Met Your Mother’ Controversial Finale Racks Up Nearly 70 Million Twitter Impressions

Final episode of CBS sitcom tops Twitter TV ratings in broadcast and cable on the day of its airing

Last Updated: August 4, 2014 @ 10:35 AM

Regardless of what people thought of Monday’s “How I Met Your Mother” finale — and opinions were mixed on the series ender — it definitely caused a splash on Twitter.

The “How I Met Your Mother” finale was the most social show among all cable and broadcast programming across the entire day on Monday, according to Nielsen’s Twitter TV Ratings.

Also read: ‘How I Met Your Mother’ Co-Creator Defends Controversial Finale

All told,  272,000 Twitter users sent 624,000 tweets about the finale, with those tweets generating nearly 70 million impressions across the night.

The section of CBS.com devoted to the series, meanwhile, hit record highs in key metrics and total streams on Tuesday.

Alas, quantity does not necessarily equal enthusiasm in this case. While interest in the series finale was high, many Twitter users hit their accounts to post their dismay over the series capper, which saw the death of the titular mother and the divorce of Barney Stinson and Robin Scherbatsky.

Also read: ‘How I Met Your Mother': 14 of the Funniest and Angriest Reactions to Series Finale

“Worst ending to the best show,” one tweeter reflected, echoing the sentiments of many, “but it’s been a good ride.”

Series co-creator Craig Thomas defended the finale on his own Twitter account.

Also read: ‘How I Met Your Mother’ Spinoff: 5 Things We Know So Far

The series did, however, go out on a ratings high, scoring a record a 5.3 rating/16 share in the advertiser-preferred 18-49 demographic, with 12.9 million total viewers.