How Movie Theater Owners Are ‘Learning to Live With COVID’: A Report From CinemaCon

Even with scaled-down festivities and the shadow of the Delta variant looming, the trade show’s upbeat messaging shines through

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The spirit of CinemaCon 2021 could be best summed up when its managing director this week took the stage at the Caesar’s Palace Colosseum wearing a “Son of the Pink Panther” T-shirt and a “Jurassic Park III” cap, memorabilia from movie theater trade shows from decades past.

The optimism that Mitch Neuhauser brings to that stage every year wasn’t dented — not even with a pandemic still sweeping through the world. “Let us remember those we have lost, but let this week we spend together also be the point where we start to turn to a brighter future,” Neuhauser said.


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