How PodcastOne CEO Norm Pattiz Is Preparing for the Second Podcast Boom

Pattiz addresses the 2016 incident with Heather McDonald, plus the difference between radio and podcast success

Last Updated: February 4, 2019 @ 11:59 AM

Even after a half century of work in the radio and podcasting business, PodcastOne CEO Norm Pattiz is still looking for his next crowning achievement: the second podcast boom, which Pattiz estimates will take place in the next few years and make podcasting a multibillion-dollar industry.

“There’s going to be a point, when podcasts become a line item in overall media budgets and plans. That’s when you’ll see the business really explode,” Pattiz told TheWrap.

Pattiz founded the podcast network PodcastOne in 2013 with a focus on celebrity or influencer podcasts. Some of its first podcasts were hosted by former WWE wrestler “Stone Cold” Steve Austin and former NBA All-Star Shaquille O’Neal.

“The Adam Carolla Show” is currently one of the network’s best in listenership. The Monday-through-Friday podcast that includes interviews with fellow comedians finished in the top 25 of most downloaded podcasts in 2018, according to iTunes. PodcastOne recently announced they have signed Carolla to a five-year extension.

The model for PodcastOne has remained influencers-first even as other networks like NPR and Parcast focus on narrative and scripted programming. The strategy…

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