Even after a half century of work in the radio and podcasting business, PodcastOne CEO Norm Pattiz is still looking for his next crowning achievement: the second podcast boom, which Pattiz estimates will take place in the next few years and make podcasting a multibillion-dollar industry.
“There’s going to be a point, when podcasts become a line item in overall media budgets and plans. That’s when you’ll see the business really explode,” Pattiz told TheWrap.
Pattiz founded the podcast network PodcastOne in 2013 with a focus on celebrity or influencer podcasts. Some of its first podcasts were hosted by former WWE wrestler “Stone Cold” Steve Austin and former NBA All-Star Shaquille O’Neal.
“The Adam Carolla Show” is currently one of the network’s best in listenership. The Monday-through-Friday podcast that includes interviews with fellow comedians finished in the top 25 of most downloaded podcasts in 2018, according to iTunes. PodcastOne recently announced they have signed Carolla to a five-year extension.
The model for PodcastOne has remained influencers-first even as other networks like NPR and Parcast focus on narrative and scripted programming. The strategy…
For Only $1/Day Members Access:
- 5 exclusive members-only stories a week
- Digital Video industry analysis and deep-dive features
- Daily WrapPRO newsletter covering the latest digital video industry news
- Access to full length Members-Only Video archive
- Video of notable sessions from TheWrap Events (TheGrill, Power Women Summit)
- VIP seating for TheWrap's Screening Series with stars and filmmakers
- Access to 'chill spots' at select industry events Sundance, TIFF, Newfronts and more
- Access to exclusive invite-only events
- DataBank showcasing key stats and streaming video trends in the OTT market
- In-depth entertainment industry research and whitepapers