If you’re one of the loyal holdouts still calling IFC the Independent Film Channel, you can stop: the network has officially adopted the abbreviated name.
“The name ‘Independent Film Channel’ has been legally retired and IFC as an acronym now stands for nothing,” said IFC president and general manager Jennifer Caserta. “Well, it actually stands for a growing number of smart, funny and original alternative comedies, but our viewers already know that. So, starting today, IFC is legally IFC.”
Also read: ‘Spoils of Babylon’ Creators: ‘Take a Great Cast with Amazing Actors and Give Them Crap’
The change marks IFC’s transition to a network focused on “slightly off” comedies like “Portlandia,” “The Spoils of Babylon,” “Maron” and “Comedy Bang! Bang!”
See photos: 2014 TV Preview: 26 Upcoming Shows to Watch This Winter & Spring
The network announced the change at the Television Critics Association winter press tour.