A majority of consumers were more interested in 3D television technology after they actually experienced it, according to a study for the Cable & Telecommunications Association for Marketing.
The study conducted by Nielsen found 52 percent of consumers who tried out 3D televisions said it was a better experience than they had expected, the Associated Press reports.
However, 57 percent of survey respondents said glasses were a major reason they wouldn't buy the sets.
More than 75 percent of respondents said 3-D viewing is best-suited to special events like sports or movies, the survey said.
