Jason Priestley will star in Canadian pay TV comedy "Meet Phil Fitz" from independent co-producers E1 Entertainment, Amaze Film & Television and Big Motion Pictures.
Priestley will play Phil Fitz, a used-car salesman walking a fine line of acceptable behavior on the lot alongside a new salesman, do-gooder Larry, who becomes his alter ego.
The edgy half-hour series for domestic pay TV networks Movie Central and the Movie Network is to shoot in Halifax, Nova Scotia, and debut in 2010.
Sheri Elwood ("Defying Gravity") wrote the script for the screwball comedy and will executive produce the series.
Read more at the Hollywood Reporter.