Netflix is playing a major role in propelling South Korean programming to its highest-ever global demand, according to Parrot Analytics data.
While global demand for Korean programming has been growing for several years, 2021 was a watershed moment when it achieved a level of mainstream acceptance that ultimately propelled “Squid Game” to become the most in-demand new series premiere of the year globally. But that’s just the tip of the iceberg.
In looking at the 10 most in-demand Korean series premieres of the past three years, the four biggest Korean series premieres of the past three years are all from Netflix. The streamer is playing a key role in bringing these shows to global audiences and helping them reach a level of demand that was previously unheard of.