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Lucy Hale to Play Title Character in ‘Riverdale’ Spinoff ‘Katy Keene’

”Life Sentence“ alum to play an aspiring fashion designer in the CW musical dramedy

The CW has found its Katy Keene.

“Life Sentence” and “Pretty Little Liars” alum Lucy Hale has been tapped to play the title character in the network’s “Riverdale” spinoff pilot “Katy Keene.”

Described as “bold, big-hearted and independent,” the character is a twenty-something New Yorker who aspires to be a fashion designer. When she’s not working as a personal shopper at a luxury department store, she’s navigating friendship and dating in the big city.

Hale joins a cast which includes Jonny Beauchamp, Julia Chan and “Riverdale” alum Ashleigh Murray in the pilot, which is set a few years ahead of the flagship series and follows the now 20-something characters as they try to make it in New York City.

The casting keeps Hale at The CW following the cancellation of her short-lived family dramedy “Life Sentence” last season.

“Riverdale” showrunner Roberto Aguirre-Sacasa co-wrote the “Katy Keene” pilot with Michael Grassi. Greg Berlanti and Sarah Schechter of Berlanti Productions are executive producers on the Warner Bros. Television pilot alongside Archie Comics CEO Jon Goldwater.