Machinima Names Former Fox, Endemol Executives to Top Marketing Roles

Joseph Epstein and Joerg Bachmaier bring over 30 years of experience to company’s new senior leadership team


Longtime digital marketing executive Joseph Epstein has been appointed Machinima’s senior vice president of marketing, while international television and digital media executive Joerg Bachmaier has been named its senior vice president of content strategy and co-productions, CEO Chad Gutstein announced on Tuesday.

Epstein brings more than 15 years of industry experience to Machinima, having held leadership positions for digital and media entertainment companies including 20th Century Fox, Sony Pictures, Digital Broadcast Group (acquired by Alloy Digital — now Defy Media) and Razorfish.

Most recently, Epstein was the Principal of Landmine Spring Advisory Services LLC, serving as an independent marketing consultant. “The Heat,” “The Wolverine,” and “Casino Royale” are among the films for which Epstein has handled the digital marketing in his career.

Bachmaier brings to Machinima an extensive history developing, financing, producing and distributing TV shows, content and entertainment experiences globally across multiple platforms.

He will be responsible for negotiating content acquisitions, co-productions and intellectual property rights deals with studios, producers, game publishers and other large, rights-owning companies.

Additionally, Bachmaier will curate the more than 32,000 hours of content Machinima generates on a monthly basis to create multiple feeds that optimize the content for social video, over-the-top and traditional TV distributors.

Boasting more than 16 years of industry experience, Bachmaier comes to Machinima after serving almost four years at BBC Worldwide in London and Los Angeles. As executive vice president of international production, he oversaw the company’s global production network, formats business and content development and acquisition strategy across all platforms for brands including “Dancing with the Stars” and “Top Gear.”

Prior to BBC, Bachmaier spent almost six years as SVP/GM for Endemol Group. As the head of all of its worldwide brands in the Americas, he extended the company’s global IP across multiple platforms, including investment in product development and the creation of original content, as well as applications, games, live events, consumer products, digital activities and branded entertainment for TV and online.

Bachmaier will report to Machinima Chief Content Officer Daniel Tibbets while Epstein will report to Gutstein.