Ratings: ‘Macy’s 4th of July Fireworks’ Falls 25% From Last Year’s Spectacular on NBC

Net still takes Thursday’s first-place trophy, with CBS, ABC and Fox tying for second in key demo

Last Updated: July 5, 2019 @ 9:29 AM

NBC’s annual “Macy’s 4th of July Fireworks Spectacular” took a nosedive on Thursday, falling to a new low among adults 18-49 and a low since 2015 in total viewers, according to overnight Nielsen data.

The two-hour live telecast, hosted by Derek Hough and Ciara, posted a 0.9 rating and 5.9 million viewers. Last year’s NBC fireworks special earned a 1.2 rating and 7.5 million viewers, a six-year high for the televised Fourth of July celebration.

Overall viewership in the all-important 18-49 range was down 17% during Thursday primetime compared to last year’s July 4th, when the holiday fell on a Wednesday.

NBC was first in ratings with a 0.9 rating in the advertiser-coveted 18-49 demographic and in total viewers with an average of 5.4 million, according to preliminary numbers. The fireworks special from 8 p.m. to 10 p.m. earned the previously mentioned 0.9 and 5.9 million viewers. A rebroadcast aired after.

CBS, Fox and ABC tied for second in ratings, each with a 0.3. CBS was second in total viewers with 2.9 million, ABC was third with 1.7 million and Fox was fourth with 1.4 million.

For CBS, following a string of repeats, “Elementary” at 10 p.m. settled for a 0.3 and 2.9 million viewers.

Fox and ABC aired only reruns.

The CW averaged a 0.1 rating and 450,000 viewers, also filling its primetime lineup with encores.

Data for Spanish language networks Telemundo and Univision was not immediately available at the time of publication.