Marc DeBevoise has been named president and chief operating officer of CBS Interactive.
With the new title, he’ll add CNET to his oversight list.
More generally, DeBevoise will lead strategy and operations for all of CBS Interactive’s 25-plus brands in entertainment, sports, news, technology and gaming and media, among other verticals. He’ll continue to run the digital media businesses of the CBS, including the development of original content for digital platforms.
“Marc has played an instrumental role in building CBS Interactive into a perennial top 10 Internet property and the largest Internet-based premium-content group in the world,” said Jim Lanzone, chief digital officer of CBS Corporation and CEO of CBS Interactive.
“Since joining CBS Interactive, Marc has led some of the most significant areas of the business, specifically building CBS All Access and CBSN into highly successful digital initiatives for CBS. I look forward to working closely with Marc as we lead the business into the next generation of digital content.”
“CBS Interactive is such an important part of our entire Company’s strategy for the future,” added Leslie Moonves, chairman and CEO, CBS Corporation. “Elevating Marc into this expanded role, on the heels of Jim becoming our Chief Digital Officer, ensures that we will continue down a path of innovation, finding new ways to distribute our world-class content however consumers want to interact with it.”
Previously, DeBevoise served as executive vice president and general manager of CBS Digital Media for CBS Interactive. He was, and will continue to be, responsible for its digital content and social media distribution strategies, its full-episode streaming across web, mobile device and OTT platforms and its direct-to-consumer SVOD and live streaming initiatives.
DeBevoise led the creation and launch of CBS All Access, the first digital SVOD and live streaming service for CBS, and CBSN, CBS News’ 24/7 digital streaming news service. He was also responsible for CBS’s streaming of Super Bowl 50 across all devices.
The exec was previously at Starz, where he was senior vice president of Digital Media, Business Development and Strategy.