Fox Business’ Maria Bartiromo will end 2018 with the wind at her back: “Mornings with Maria” topped rival CNBC’s “Squawk Box” in total viewers for the first time ever.
There was some good news for CNBC: “Squawk Box” still won in the key demo.
“Maria” first aired on Fox Business in June 2015, so 2018 was the third full year the shows have faced off.
“Maria” averaged 105,000 total viewers per day compared to 103,000 for “Squawk.” The numbers reflect a 22 percent increase in total viewers for Bartiromo compared to her 2017 performance.
But in the advertiser-coveted 25-54 year old demographic, “Squawk Box” averaged 28,000 daily viewers, compared to 14,000 for “Maria.”
As TheWrap previously noted, Nielsen does not calculate out-of-home viewing. That could lead to undercounting for networks played in offices.
Overall, Fox Business topped CNBC in business-day ratings measured from 9:30 a.m to 5:00 p.m. ET, but CNBC won in the 25-54 demo. CNBC beat Fox in full-day ratings (from 6:00 a.m. to 6:00 p.m) in total viewers and in the demo.
“Squawk Box,” which has aired since 1995, is a business morning-show institution. It is co-hosted by Joe Kernen, Becky Quick and Andrew Ross Sorkin.
9 Times New York Times Editorial Made Everyone Freak Out
Bari Weiss: We're All Fascists Now
The New York Times opinion editor set the Internet ablaze after going after college students who she said were trying to shut down free speech. Critics pointed to Weiss mistakenly linking two fake ANTIFA Twitter accounts
MSNBC
David Brooks: 'Girl I Want Your Body'
New York Times Op-Ed columnist David Brooks offered his spin on the MeToo movement in November. But his attempt to speak the language of sex and passion led him to write some lines like "girl I want your body" and "sex is a gold nugget" and the Internet went nuts.
Getty
Bret Stephens' "A Defense, of Sorts, for Harvey Weinstein"
The October, 2017 piece was actually titled "Weinstein and Our Culture of Enablers," but Stephens couldn't resist throwing in the trollish alternative headline see above into a tweeted description of the article -- which promptly precipitated an Internet meltdown
YouTube
David Brooks Urges "Respect to Gun Owners" After Parkland, Florida Massacre
David Brooks set passions aflame after urging "respect" for gun owners after 17 children were killed at a school shooting in Parkland, Florida. "So if you want to stop school shootings it's not enough just to vent and march. It's necessary to let people from Red America lead the way, and to show respect to gun owners at all points," he wrote.
Getty
Quinn "Been Friends with Various Neo-Nazis" Norton
The New York Times got more than they bargained for when they hired tech writer Quinn Norton. Almost immediately after the news was announced old tweets began to emerge including where Norton said she had "been friends with various neo-nazis" and used the N word. The Times cut her loose just hours after she was hired.
YouTube
Bari Weiss Attacks Aziz Ansari Accuser: 'I'll Get Crushed for This'
Weiss risked more wrath on the set of "Morning Joe" in January after blasting a woman who accused comedian Aziz Ansari of sexual misconduct. "It's called bad sex," she told Joe and Mika. "I'll get crushed for saying this."
TheWrap
Bari Weiss Quotes Hamilton: 'Immigrants: We Get the Job Done"
Anti-Weiss Internet mobs were set ablaze after she tweeted out "Immigrants: we get the job done," in response to Olympian Mirai Nagasu's triple axel. Nagasu was born in California to immigrant parents and Twitter furiously dragged her for not paying sufficient deference to the decision.
Getty
James Bennet Diversifies the Times Opinion Pages
Editorial Page Editor James Bennet has said his mission is to broaden editorial diversity on the Times newsroom. The initiative has often been rocky and the paper has been beset by online criticism of hiring choices, and targeted leaks by Times employees unhappy with his changes.
YouTube
David Brooks Sandwich-Shames Less Educated Friend
Perhaps most egregious of all in the mind of Internet warriors was Brooks' confession in a July, 2017 column that he once took a friend "with only a high school degree" into a gourmet sandwich shop but decided to pull a quick switch for Mexican food after, so he said, she appeared overwhelmed by words like Soppressata and Capicollo.
Creative Commons
1 of 9
Most of the recent fire and fury comes from the paper’s editorial pages
Bari Weiss: We're All Fascists Now
The New York Times opinion editor set the Internet ablaze after going after college students who she said were trying to shut down free speech. Critics pointed to Weiss mistakenly linking two fake ANTIFA Twitter accounts