Martha Stewart Weighs in on Gwyneth Paltrow, Blake Lively, Jessica Alba’s ‘Interesting’ Businesses

Businesswoman and media mogul has words of encouragement for the actresses and their companies

Martha Stewart has offered her opinion on the businesses of Gwyneth Paltrow, Blake Lively and Jessica Alba.

“Gwyneth is developing her site,” Stewart said of Paltrow’s Goop in an interview with Us Magazine. “I looked at some of her product the other day, I thought it was interesting.”

Stewart had previously taken a swipe at Paltrow in 2014 when said the actress should “be quiet” and stick to acting. Paltrow started Goop, a lifestyle blog, in 2008.

Stewart also had kind words for Blake Lively and her website Preserve. “I think Blake has done a good job with her site,” Stewart said. “It’s an interesting site — kind of an interesting product on it.” Preserve is an e-commerce site that implements storytelling and philanthropy which launched last fall.

Jessica Alba‘s The Honest Company, however, earned the highest praise from Stewart.

Jessica Alba has done a very good job,” Stewart said. “She’s done a good job, and I think she means very well especially in terms of children’s products.”

The Honest Company sells toxin-free products like diapers and other baby products. The company is valued at almost $1 billion.

Stewart currently serves as the chairman of Martha Stewart Living Omnimedia. She also recently appeared as a roaster during the Comedy Central Roast of Justin Bieber.