The deal was initially made for $33 million
AwesomenessTV should earn $95 million from its acquisition by DreamWorks Animation, the company’s CFO Lew Coleman said on the company’s earnings call Wednesday.
DreamWorks Animation acquired Brian Robbins‘ network of YouTube channels in April for $33 million upfront. Yet the deal enabled the company to make up to $117 million based on future profits.
Though DreamWorks Animation generated just $3 million from licensing Awesomness' content over the past three months, the company has grown its audience on YouTube by more than 50 percent.
Its network now generates 1.2 billion views a month (up from 800 million) and has lured 23 million subscribers (up from 14 million.
CEO Jeffrey Katzenberg also announced the company would soon launch a new channel, AwesomenessKids, directing Awesomeness’ expertise at building audiences towards DreamWorks Animation’s key demographic.