Apple is so pleased with the sales of its new iPad, it has decided to release first weekend sales figures.
The Cupertino, Calif.-based company sold 3 million units of the new device, which hit stores on Friday.
The release is bombastic to say the least, using the kinds of superlatives late co-founder Steve Jobs loved – “incredible,” “stunning,” “amazing,” and “ultrafast.”
“The new iPad is a blockbuster with three million sold — the strongest iPad launch yet,” Phil Schiller, Apple’s marketing chief, said in a statement. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday.”
Apple CEO Tim Cook said on a conference call with analysts Monday morning that the device had broken records, but declined to go into specifics. Then Apple sent out the release.
The cheapest of the new iPads – with no 4G and 16GB – retails for $499 while the most expensive – with 4G and 64GB – costs $829. Those high price points didn’t stop the record sales.
It will go on sale in 24 more countries this Friday.