The New York Times Co. has renamed the iconic 126-year-old International Herald Tribune. It's now the International New York Times.
It will reintroduce the rebranded newspaper later this year as a multi-platform version of the Times focused at a global audience.
Last week, the Times Company said it was exploring a sale of the Boston Globe and other New England media properties as part of an effort to reorient the company around the central Times brand.
“The New York Times and its international edition, the IHT, have always been known for accurate and authoritative journalism that helps to set the agenda for global conversations and debate,” Arthur Sulzberger Jr., chairman of the New York Times Company and publisher of the New York Times, said in a statement. “A logical next step for us as we seek to extend our international reach is to bring these two great newspapers even closer together.”
According to the Times’ own story on this latest name change, it remains unclear what will happen to the IHT’s employees and masthead. Half of the newspaper’s staff work in Paris, and the rest operate across the globe.
Founded in 1887 as the European edition of the New York Herald, the paper has been headquartered in Paris ever since. The New York Tribune bought the Paris Herald and the New York Herald in 1924, leading a renaming of the paper as the Herald Tribune.
The Washington Post bought some of the paper in 1966, and the Times did the same a year later, at which point the paper took the name International Herald Tribune. The two legendary American newspapers became sole owners in 1991, and the Times then took full control at the end of 2002.
The Times merged its website with the Herald Tribune in 2008.
"Making the full transition to a multi-platform International New York Times is a natural evolution after several years of aligning the two brands,” Stephen Dunbar-Johnson, publisher of the IHT, said in a statement. “The IHT has had three different nameplates in its 125-year history, with ‘New York’ in its title for 80 of those years, but what has been consistent throughout has been the international sensibility. The good news for readers and advertisers is that with this rebrand we will be investing in enhancing that sensibility across print, Web and mobile platforms."