Jeff Bercovici Quits AOL for Forbes

Star media columnist hired away from Daily Finance by Lewis Dvorkin

Last Updated: September 27, 2010 @ 7:44 PM

Another star media reporter is on the move. Jeff Bercovici — whose résumé is covered in the names (WWD, Radar, Portfolio, etc.) of high-profile media companies — is leaving AOL’s Daily Finance for Forbes.

Bercovici was lured away from portal life by Lewis Dvorkin, Forbes’ new(ish) editor, True/Slant founder and engineer of a wide-scale relaunch and overhaul of the magazine and money brand.

He starts in October.

Bercovici is the third prominent media-on-media talent to change jobs in recent weeks — and second one today.

John Koblin, the New York Observer’s star media columnist, announced on Monday that he is leaving the salmon-colored paper and its website to join former Observer editor Peter Kaplan at WWD.

And John Cook, Gawker's former investigative reporter who left the site in April for a job at Yahoo's then-percolating Upshot, announced last week that he is returning to the Nick Denton mothership.

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