R. Eric Lieb Explains Transmedia at TheGrill@Tribeca 2011 (Video)

Blacklight Transmedia's president talks about the benefits of developing media for all platforms at the same time during TheGrill@Tribeca, TheWrap's media and entertainment conference on April 22

R. Eric Lieb talked about the difference between developing existing properties for additional platforms and developing properties for many media from the start during a session at TheGrill@Tribeca 2011, a media and entertainment conference hosted by TheWrap on April 22.

Read the story: Blacklight Does Transmedia: The Future of Storytelling — and End of Lame Movie Tie-Ins 




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