Also Reveals Content Slate Featuring Four Original Programs
Today, CNBC announced the launch of a new digital production studio — CNBC Digital Workshop, making the broadcast news network the latest to join its fellow programmers like Scripps Network Interactive, in the online video content race.
According to the news distributed this morning, CNBC Digital Workshop is a “unique production studio that develops and produces original video programming for CNBC Digital products, including CNBC.com as well as its content partners.”
By original programming, CNBC refers to the release of the studio’s first four made-for-web originals:
- 3 to Watch — a daily after the bell show hosted by CNBC Markets Reporter Josh Lipton, that identifies the three stocks to keep an eye on during the next day’s trading session.
- Hacking America — a weekly Friday round-up that is powered by CNBC’s Investigations Inc. unit and hosted by both CNBC Senior Correspondent Scott Cohn and CNBC Washington Correspondent Eamon Javers. Hacking America dives into the latest developments in the ongoing global fight against cyber-terrorism.
- Chew & Brew — a weekly series featuring CNBC Reporter Jane Wells and colleagues discussing the latest and greatest epicurean delights. From bacon tacos to beer milkshakes, viewers will learn about the hottest companies and trends in the space and redefine their opinion of haute cuisine.
- The Puppets Can Hear You — yes, we said puppets. In a video homage to the popular twitter feed, “@GSElevator,” puppets bring to life verbatim comments that did not stay in a Wall Street elevator (#ThePuppetsCanHearYou, @PuppetsOH).
As online publishers like Huffington Post, YouTube staples like The Young Turks, media crossover businesses like Vice, and emerging startups like #Waywire bulk their original content strategies for online, specifically in the news category, this is a smart play for CNBC to get active in the short run.
No doubt their co-production and distribution partnership with Yahoo! Finance on recent online originals Big Data Download and Off the Cuff are giving the content a headstart on additional reach. CNBC touts that “more people come to CNBC.com to consume video each day and more videos are consumed there compared to any other non-portal business news site (according to Comscore).”
With over 9.3MM monthly video views, a 194% increase compared to the same time period last year, we think CNBC could have a fighting chance against its more digitally native competitors.
VideoInk is continuing to report on this story and will update as we can.