YouTube’s Epic Meal Time has skyrocketed in popularity since launching in 2010, now ranking as the one of the most subscribed channels of epic proportions — more than 4.5 million subscribers and more than 550 million programming views.
And following the lead of any globally-successful IP, the team behind the Canadian brand is now actively working on fruitful brand extensions including a second season of competition show, “Epic Chef,” and a new show “Epic Tool Time.”
Packaged and co-produced by Next Time Productions, the team behind Harley Morenstein’s Epic Meal Time, and Collective Digital Studio, “Epic Chef” and “Epic Tool Time” mark the beginning of actual scheduled programming on Epic Meal Time’s YouTube Channel and destination site www.epicmealtime.com.
Now moving into a second season, “Epic Chef” puts cooking talents to the test through challenges to create epic meals around mouth-watering themes like Barbecue or Bitchin’ Breakfasts. Epic Tool Time is basically an off-shoot of MTV’s “Pimp My Ride.” In the show, which features the actual autoshop from “Pimp My Ride,” West Coast Customs, the team will create cool gadgets.
Judging by the early success of Epic Chef Season One, which became an instant hit when it debuted in December 2012 garnering over 10 million views over its 8 episodes, this signals the evolution of the digital video space even with this one successful example and its subsequent renewal.
And given all programming will leverage the existing subscriber-base on Epic Meal Time’s YouTube Channel it’s not likely that these shows won’t capture an audience.
We’re out to Epic Meal Time for further details on the launch schedule for both.