Conde Nast Entertainment unveiled a digital video network in late March with the goal of creating video “channels” to extend the reach of its publishing brands. The network launched with channels for GQ and Glamour, with both offering an array of original series relevant to their audiences.
Now, CNE has officially debuted a video channel for Vogue after previewing it at the company’s Newfront last week in New York. In a statement, Dawn Ostroff, president of CNE says the channel will offer a “diverse selection of fashion and lifestyle programming.”
The channel’s initial programming slate consists of six original series, all of which will debut throughout this month: “Voguepedia”; “Vintage Bowles”; “From the Vogue Closet”; “Elettra’s Goodness”; “Beauty Mark with Hanneli”; “Vogue Weddings.”
The channel is available on Vogue.com and Vogue’s YouTube channel. Vogue video content will also distributed to AOL, Dailymotion, Grab Media, Twitter, and Dailymotion thanks to a syndication deal Conde Nast announced at its Newfront last week. All CNE video channels, which include the aforementioned GQ and Glamour channels, as well as one for Wired magazine that is scheduled to launch on May 15, have a similar distribution strategy.
TRESemme, a beauty brand from Unilever, is serving as launch sponsor.