YouTube Officially Rolls Out 30 Paid Subscription Channels, Opens Applications to All Creators
The long-awaited announcement for the YouTube subscription service,which they are calling a “pilot program,” has finally arrived, starting at $.99 a month (up to $2.99) per channel for what appears to be a total of 53 channels. The YouTube subscription service functions much like a paywall that online media publications have been tinkering with. Google, seeking to capitalize further on premium video content beyond advertising, is going the way of Netflix and Hulu by charging users a fee in exchange for no ads. The subscription-based channels will also show archived content, previews and clips exclusive to Google as well, and the money generated from the subscription service will go to fund new TV and film shows that will also be exclusively Google’s. In a Huffpost Live interview today about YouTube’s paywall, President of HRH Media Group Hanson Hosein called the move to subscription services “really natural,” as YouTube realized back in 2008“their future was not in user generated content, they recognized they had to go professional.”
CondeNast’s ‘Vogue’ Gets YouTube Channel
Vogue is joining Condé Nast Entertainment’s expanding digital platform, notes The Hollywood Reporter. CNE unveiled thenew video channel, the third in the company’s new digital video network. GQ and Glamour were the first two. Programming for the Vogue channel will include six original series, with the official Vogue video site andYouTube channel. The Vogue series, which will debut throughout May,include: Voguepedia, VintageBowles, From the Vogue Closet, Elettra’s Goodness, Beauty Mark With Hanneli and Vogue Weddings.
Sanders Preps ForYouTube’s Primezone Sports
Deion Sanders, who isbusy with shooting commercials and offering NFL commentary, will be part ofYouTube’s fledgling paid channels effort. Sanders is behind Primezone Sports,which will feature a range of programming from reality series to talk shows.Entrepreneur Tracey Edmonds will join him inlaunching the effort. The channel will feature active athletes, legends andfans — looking to appeal to a broad audience, although the focus on the“player’s point of view.” Primezone Sports is part of YouTube’s initiativeallowing “partners” to launch channels with fees starting at $0.99 a month.Channels have a 14-day trial period.
BSkyB MakesAdditional $1.9M Investment in Roku
U.K.-based satellite TV company BSkyB has made an additional$1.9 million equity investment in Roku, a leading platform which delivers over-the-top (OTT) services via its low-cost streaming devices. This follows an investment of $10 million made by BSkyB in July 2012, to provide financing for Roku’s operations and activities. Roku announced a $45 million funding round last July, gleaned from News Corp., BSkyBand previous investors Menlo Ventures and Globespan Capital Partners. The money was to drive its brand awareness and global growth. News Corp. owns a 39 percent stake in BSkyB.
Dish’sErgen: We Prefer Working With Broadcasters Over Aereo
Charlie Ergen, the mercurial chairman of satellite TV provider Dish Network, said Thursday that he would prefer to work with incumbent televisions players to continue a dual-stream revenue model rather than striking up a new partnership with upstart mobile-TV company Aereo. The comments came during a Thursday call on Ergen and other Dish executives took questions about the company’s latest earnings results, which fell short of analysts’ expectations. While most of the call was dedicated to Dish’s high stakes bid for Sprint, which would give it the chance to offer mobile-broadband-TV packages, analysts also asked Ergen about his company’s ongoing spat with broadcasters. In recent months, Dish has incensed thenetworks by selling“the Hopper,” a popular product to skip commercials, and touched off rumorsthat it might buy Aereo,which allows viewers to watch TV ontheir phones for $8 amonth.
Watch TV With FarawayFriends in This Digital Living Room
SimulTV combines streaming video content, Facebook and Twitter integration and video chat all into one web browser-based interface that you can access anywhere. It’s sort of like a virtual living room, where you can watch video content “sitting” alongside your grandma in Chicago, your sister in Los Angeles and your cousin in Hong Kong. That’s because SimulTV allows you to watch an available streaming show or video on demand, and then invite other people on their devices to join your “viewing circle” (currently only four people total can be watching together). Despite a trend toward companion TV apps and platforms for the second screen (i.e., GetGlue or Viggle), SimulTV focuses on a one-screen experience. Turner contrasts that while the second screen “is a wonderful idea in concept,” he believes “it’s burdensome.”
Young to Head Hearst Digital Media
Hearst Magazines has tapped agency vet Troy Young to fill the newly created position of president of Hearst Magazines Digital Media. Starting next week, Young will oversee digital content, technology, operations, revenue, product and business development strategies for the publisher’s 26 online brands, including Cosmopolitan.com, Esquire.com,and PopularMechanics.com. In a word,Young described his mission at Hearst as one of “innovation.” Added Young: “I’m excited to … continue [Hearst’s] forward momentum.” With two decades of industry experience, Young most recently served as president of Say Media — the ad network formerly known as VideoEgg. Previously, Young was CEO of the Omnicom digital agency Organic, where he worked with brands such as American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America.Hearst’s digital properties reach 63 million unique visitors, and rack up 643 million page views per month, according to internal data.
Electus Promotes Caraccoli to President, Content Marketing
Multimedia entertainment studio Electus, an operating business of IAC promoted Laura Caraccoli to president of content marketing. She will be responsible for ongoing relationships with networks on the integration of brand partners within content experiences. Caraccioli has spearheaded major deals with top brands such as Procter & Gamble, Walmart, Fiat and Wrigley’s. She is responsible for all branded entertainment projects across television, film, and digital for Electus and their partner companies, including DumbDumb, Will Arnett and JasonBateman’s digital production studio.
Starz Hooks Nook,Google Tablets for TV Everywhere
Starz continues slowly expanding the universe forits branded TV Everywhere streaming service, with premium cabler releasing appsfor Android tablets including Barnes & Noble’s Nooks and select GoogleNexus devices — none of which are even close to being as popular as Apple’siPad. Starz’s Play services today are available only through four participatingpay TV partners, available on the Web and via apps for iPads, iPhones andAndroid smartphones. By contrast, rival HBO’s TV Everywhere offering is nearlyubiquitous, through deals with every major U.S. distributor for HBO Go. The programmer’s three services — Starz Play, Encore Play and MoviePlex Play — provide access to about 1,500movies, originals and TV episodes from the respective premium TV services.They’re available at no additional monthly charge to customers who subscribe tothe TV packages.
A look inside the mind of MTV’sdigital team
As the senior vice president of digital media at MTV , Colin Helms is tasked with guiding MTV’s strategy on the “second screens” of desktop and mobile, two mediums that threaten traditional television’s dominance of consumer attention but also provide opportunities for networks such as MTV to forge deeper connections with their audiences.
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