As a part of Internet Week New York, Terence Gray, the founder of the New York Television Festival, will be moderating a discussion titled “90 Seconds or Less: The Power of Short-Form Content on the Web” at 5:30 pm today on the 92YTribeca main stage. Panelists will include a number of online heavyweights such as Mark Malkoff, star of My Damn Channel and MSN’s “The Mark Malkoff Challenge”; Rob Barnett, the founder and CEO of My Damn Channel; Mark Espinosa, senior content publisher for MSN Video & Entertainment; and Summer Strauch, two-time Emmy Award winning producer and filmmaker, and will focus primarily on delivering large stories in an extremely small package.
The discussion dovetails nicely with the news of NYTVF’s partnership with MSN to launch a “Short-Form Storytellers Challenge.” The competition, the first global one from the NYTVF, will allow filmmakers to submit story concepts for micro-web series (no episode runs longer than two minutes). Per the announcement, submissions require two completed videos and a full-season treatment, as well as the creators being free of contractual obligations to any other production engagements.
NYTVF officials will round all submissions down to the best 20, after which representatives from MSN will select five finalists, each of whom will get the opportunity to pitch their ideas to panel of MSN executives at NYTVF’s Digital Day this October. The presentation alone offers a huge opportunity for indie filmmakers and digital content creators, considering NYTVF attending guests usually include television and online video executives and other industry experts.
The winning submission will secure a $75,000 production budget and a short-form, twelve-episode series on MSN, which will also retain temporary exclusive rights to the winning project as well as the pitches from the other four finalists. The festival runs from October 21st through the 26th, but submissions need to be in between June 24th and August 9th.