181.9 million Americans watched 38.8 billion videos and a record-high of 13.2 billion video ads in April, according to Comscore’s latest numbers from its Video Metrix service. This is a slight dip (but not much of one) from Comscore’s March video rankings, which reported that 182.5 million Americans watched 39.3 billion videos.
When breaking down the online video properties by unique viewers, Google (mostly YouTube) continued to dominate with 154.6 million unique viewers. At 13 billion videos streamed, Google also stood tall above the others when ranked by that metric.
The rest of the top five in terms of unique viewers are as follows: Facebook (62.7 million), VEVO (52.9 million), NDN (45.3 million), and Yahoo (45.1 million). Microsoft and AOL, the other two companies most commonly associated with premium original online video (and founding Newfront partners), showed up at #7 and #9 with 42.2 million and 36.1 million unique viewers, respectively.
On the video ad side of the aisle, Google was at the top once again, generating more than 2.4 billion video ad views. It was followed by Brightroll (almost 2.17 billion), LiveRail (nearly 1.69 billion), Adap.tv (over 1.48 billion), and everyone’s favorite acquisition target, Hulu (over 1.44 billion). Hulu charted at the top though when the video ad properties were ranked by frequency, delivering an average of 63 ads per viewer in April.
As for what Comscore refers to as “YouTube Partner Channels,” VEVO maintained its pole position with over 51.6 million unique viewers, followed by Fullscreen (37.4 million), Maker Studios (33.8 million), Warner Music (32.2 million) and ZEFR (28.1 million). Comscore says that VEVO also streamed the greatest number of videos in April with 586 million, followed by Maker with 471.5 million.