Netflix Accounted for Dominant 89% of TV Show Streaming in Q1 2013
Netflix continues to dominate the video streaming category, grabbing 89 percent of the market during Q1 2013. At the same time though, it lost 4 percentage points year over year as competitors Hulu Plus and Amazon Prime gained 3 percentage points and 1 percentage points, respectively. The latest data, which comes from marketing firm NPD, shows the number of viewers watching television shows via subscription video-on-demand (SVOD) services increased 34 percent, compared to the same quarter a year ago. Here is the breakdown for the TV category, which accounts for 80 percent of streams.
Amazon Nabs Streaming Rights to Dora, SpongeBob and Other Viacom Shows Netflix Lost
Amazon announced today that their deal with Viacom will expand their lineup of streaming video on its Prime Instant Video Service. The deal includes family favorites like Dora the Explorer, Blue’s Clues, Backyardigans, as well as material for older fans like MTV’s Awkward and Comedy Central’s Tosh.0 and Workaholics. Agreement specifics include multi-year and multi-national access to Viacom programming. A selection of kids’ shows will also be available on Kindle FreeTime Unlimited.
iRadio Signs Warner Music, Official App Hints at Flat iOS 7
Apple has signed an agreement to bring Warner Music into the fold of its new streaming radio service, according to a CNET report. Though previously thought to have been inked a few weeks back, terms with Warner apparently weren’t finalized until Sunday. The deal brings Apple closer to having the service, possibly to be called ‘iRadio,’ ready for premiere at next week’s Worldwide Developers Conference (WWDC).
Opinions & Analysis
I Was a Cord Cutter…But I Fell Off the Wagon
Fast forward to 2000 when I began a new phase of my life: Cord-cutting. I paid my last bill for landline service and never looked back. I paid my last bill for cable television service, but my alternative methods — DVDs via Netflix, trips to the theater on 23rd Street, watching postage-sized video via V CAST, early on-demand services from ABC.com — were obstacles in understanding the watercooler chat around shows such as “24,” “Lost,” “Arrested Development,” “The Sopranos” and “Six Feet Under.” Six years later, it was time to rekindle my relationship with the pay-television operator. Each year — and recently, each month — the internal debate continues: The necessity of the pay-television operator vs. the future of the OTT provider. At the CTIA Show in May, I participated in a panel to discuss that very same issue.
How to Maximize Audience Engagement With YouTube’s New One Channel Design
A fundamental shift is occurring in the way consumers find and engage with content on YouTube, with big implications for how brands and content owners should use the platform to build audience and grow revenue. This shift can be summed up in three words: Subscriptions, Channels, Multi-platform. Gone are the days when YouTube was simply a place for consumers to watch videos of skateboarding dogs and sneezing babies (although there’s still plenty of that on there…), with user behavior typified by ad-hoc one-off views. The platform is increasingly becoming more optimized to drive subscription behavior, with engaged communities built around premium content channels.
Disney Eliminating ‘Digital Copy’
Walt Disney Studios is making it easier for consumers to access a movie digitally that they buy on Blu-ray Disc or DVD by doing away with the cumbersome “digital copy” process and launching a new website that streamlines the film’s digital delivery. Instead of accessing the digital copy from a disc in the “superset” combo pack, a digital copy of the film can now be accessed directly from the website by consumers who purchase any disc configuration of the film.
Streaming Video News
Breaking Bad Creator Vince Gilligan on Why Binge-Watching Saved His Show
Breaking Bad is a show that revolves around addiction. Not just the plot, mind you, but the way its fans consume it. There are no casual users. Once you start watching it, suddenly you find yourself sifting through each new episode and plot point with the rigor of a junkie looking for a lost crystal in the carpet. But no matter how addictive the show may be, you can’t get people hooked on something they won’t sample, and getting viewers to try a new show isn’t easy. Luckily, in the case of Breaking Bad it came along at a time when TV fans were just becoming accustomed to all-you-can-eat viewing thanks to services like Netflix, iTunes and — later — Amazon Instant. It was those services that, according to Breaking Bad creator Vince Gilligan, allowed fans to catch up on his acclaimed AMC show and join it in later seasons.
The Haps With Apps
Android Blooms on Twitter’s Vine
Android OS phone users now have access to Vine, a mobile app that enables users to create and post video clips, allowing Twitter followers to watch clips from tweets. Samsung Mobile U.S. became one of the first brands to launch a Vine message Monday. The company used #GalaxyVine to promote the availability of Vine on its Galaxy line of Android smartphones. In the 2013 Internet Trends report, Kleiner, Perkins, Caufield & Byers general partner Mary Meeker estimates that Twitter’s Vine monthly active users rose from 2% to nearly 8% of iPhone owners in the U.S. between January and April.
Mad Genius Rickrolls and Crashes Vine with Full-length Music Video
Web developer Will Smidlein managed to bypass the six-second upload limit on Vine, inserting the entirety of Rick Astley’s immortal “Never Gonna Give You Up” into a post that was ultimately taken down by Twitter. “I think I broke Vine,” Smidlein tweeted, along with the full embed of the song. He previously tweeted that Twitter engineers had asked him to take the post down.