Video ad network YuMe filed a $65 million IPO with the SEC yesterday. The company ended 2012 with a $6.3 million profit, a result of 70% year-over-year growth and $116.7 million in revenue.
YuMe competitor Tremor Video (TRMR) went public last Thursday with an initial price of $10, which briefly rose before dropping to $8.50 by the end of the day. It’s currently sitting at about $7.50 per share (the NYSE hasn’t closed for the day), but hasn’t topped $9 since its debut.
To be fair, Tremor has been a publicly-traded company for only five days. So it doesn’t necessarily mandate that YuMe will face the same challenges that Tremor is currently experiencing. Though the fact that Tremor’s IPO filing was larger by $21 million does suggest YuMe has more modest expectations for its stock.
YuMe is the second of three major online advertising networks expected to go public this year, with Adap.TV rounding out the trio.
A lot of people within the online video industry will be keeping a close eye on how these companies perform. In a way, Wall Street’s position on video ad tech will signal how far away video ad tech is from resolving the issues that currently plague the industry — issues such as measurement standards that everybody can agree on and what can be best described as a colossally cluttered market.