From August 4–10, YouTube will host its first-ever Geek Week in both the US (co-produced by Nerdist) and the UK (co-produced by Channel Flip). This is YouTube’s second week-long programming event of 2013, following Comedy Week, which aired during the middle of May.
Geek Week will focus on “all things geek” by highlighting the top nerd creators, shows, and channels on YouTube, as well as offering new content, including various series premieres and “creative collaborations” from the community. Viewers will be able to access it all by heading to the Geek Week hub. As part of the week-long festivities, YouTube says each day will be “hosted by” a different channel. The hosts will introduce the highlights of the day in a special video posted every morning.
For a complete rundown of the week’s events, here’s YouTube’s complete guide:
- Blockbuster Sunday: A celebration of the iconic characters, movies and shows that define geek culture — plus a spotlight on the best original YouTube sci-fi, fantasy and animation. Hosted by FreddieW in the U.S., with new content from Tomska in the UK.
- Global Geekery Monday: Anime from Tokyo, comic book heroes from Delhi, and a celebration of “Doctor Who.” Explore geek culture from around the world. Hosted by YOMYOMF in the US, and including a special new episode of the British cult children’s TV show “Knightmare.”
- Brainiac Tuesday: Science, education and knowledge channels that make YouTube the world’s biggest platform for learning. Hosted by Veritasium and The Spangler Effect in the U.S., with an epic stunt from Head Squeeze and Flow from the UK.
- Super Wednesday: From hilarious parodies to real-life superpowers, explore superheroes, the supernatural and the super-weird. Plus, released exclusively for Geek Week, the trailer for Marvel’s “Thor: The Dark World.” Hosted by Stan Lee’s World of Heroes in the US, and you won’t believe what Fast Furious & Funny have done with an old Nissan in the UK.
- Gaming Thursday: A gamers’ paradise, with live play-throughs, video games in real life, game-inspired original series and much more. Hosted by Machinima and Maker Studios’ Polaris in the US, with a Guinness World Records gaming attempt live stream from the UK.
- Fan Friday: Sci-fi-themed cooking, incredible cosplay and impassioned nerd debates as YouTube’s biggest fans take center stage. Hosted by Felicia Day of Geek & Sundry in the US, with an ultimate geeky quiz by Crabstickz from the UK.
Needless to say, it’s quite an impressive lineup. But if you’re still not convinced, here’s the trailer, also released today:
TV advertisers are interested in buying “premium” video inventory. TV advertisers also want to know exactly where and when their ads are running. With themed programming stunts such as Geek Week and Comedy Week, YouTube could meet both of those requirements and attract some ad spend from TV buyers.
Update: To clear up any confusion, YouTube isn’t selling sponsorship opportunities for Geek Week. The programming event is a celebration of nerd culture. The idea is that by highlighting top creators, shows, and channels, YouTube is able to distinguish some of its premium content (in this case, nerd-related stuff) against every other type of clip that exists on the world’s biggest video site. And in turn, open up more ad spend among top advertisers.