Opinions & Analysis
TV’s Social Game: If They’re Talking Online, They’re Watching Offline
Shows rife with #hashtagging and Liking are proven to correlate with explosive ratings. Now TV is upping its social game.
The View is an Increasingly Meaningless Metric
The numbers are in: Video Game High School 2 is a hit. I guess. Probably. Perhaps. Maybe. Episode one of the highly-anticipated sequel — the first show produced in YouTube’s Los Angeles studio — generated 1.3 million views in the first three days following its July 25 debut. Episode 2, released late last week, is on its way to surpassing 1 million views, according to YouTube’s public data.
Netflix vs. LoveFilm Instant: Which Streaming Service Should You Subscribe to in the UK?
Breaking Bad. Inception. The Walking Dead. We all love to watch the very latest TV shows and blockbuster movies fresh out of the theater. For cord-cutters in the United Kingdom, only two on-demand streaming services are worth considering: Netflix and LoveFilm Instant.
News Orgs Should Blur Identities in Videos to End Abuse By Viral Video
“Say hi to your mom,” a young bully says to the 15-year-old boy his posse has surrounded on a park bench. “You will be an Internet celebrity.” The chilling taunt comes 4 minutes into a 20-minute Russian YouTube video of homophobic harassment that went viral last week. It is the most chilling reminder that as powerful a tool video can be for human rights advocates, it can be a weapon of abuse as well.
The CEO of Cablevision Says Even His Own Kids Prefer Netflix
Maybe Internet won’t kill cable any time soon, but there’s no question change is coming. The Wall Street Journal recently sat down with legendarily irascible Cablevision exec James Dolan and, as part of a longer interview, got him to admit that the next few years aren’t going to be a cakewalk:
Deals & Signings
Digital Creative Agency Heavenspot Adds to Team
Heavenspot, an independent digital creative agency, has hired Kathryn Perez-Fraga in the newly created position of vp social media, The Hollywood Reporter has learned exclusively.
Blinkx Pays Cash for Grab Media
Grab Media, a distributor of video content from top media companies to smaller sites, has been acquired by video search engine Blinkx in an “all cash transaction.”
Weinstein Co. & Electus’ ‘Marco Polo’ Series Eyes Move to Netflix
The Weinstein Co. and Electus‘ Marco Polo series is on the move. I’ve learned that Netflix has made an offer for a 9-episode order to the original drama about the 13th century explorer. According to sources close to the negotiations, there is no deal in place yet because Harvey Weinstein also is considering a feature version of the project, which is fully financed, and is deciding between the two options.
The Haps With Apps
Honda Can’t Stay Off the Vine: Launches Second Real-Time Nano-Video Campaign
Honda got such a bump from its recent campaign that responded to #wantnewcar Twitter posts with personalized Vine videos that the brand is making a second climb up the Vine. This time it is responding to those who are tweeting their #HondaLove.
Tide’s Shark Week Twitter Vine Is Bloody Good
When oceanic imagery is already built into your brand name — as with, say, Tide — you probably don’t have to worry about jumping the Shark Week.
YouTube Star May Participate in Kia Campaign
As Kia Motors America prepares to launch its next Soul campaign on television and online, supported by social and search, YouTube star Laina Morris could become a stronger brand advocate for the automaker through loyalty and engaging content.
UPDATED: YouTube Responds to Viacom Getting SAG-AFTRA, IATSE & DGA Backing in $1B Copyright Battle
YouTube today dismissed the support that IATSE, the DGA, AFM and SAG-AFTRA has shown for Viacom’s efforts to get another day in court with its $1 billion copyright infringement suit. Not only does the Google-owned company say in a statement that the unions’ brief “recycles” a previous filing from 2010 in the suit but that they “don’t seem to have followed developments in the case.” Read the statement YouTube issued via a spokesperson late Monday below:
YouTube Language Whiz Uncovers the World’s Longest Words
Seventeen-year-old Tim Doner has become an Internet-famous polyglot, and has often used his YouTube channel as a platform to practice more than a dozen languages, like Pashto, Hindi, and Farsi. In doing so, he’s developed an international fanbase of virtual language geeks.
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Streaming Video News
Hulu’s ‘Quick Draw’ Debuts
Hulu has launched “Quick Draw,” a new improv/action/western/procedural/comedy (yes, it claims to be all these things) set in 19th century Kansas.
Revision3 and TestTube Releasing Shark Week Content Alongsisde Discovery
Besides livestream events from the National Aquarium, Discovery Digital Networks has tasked Revision3 and TestTube to produce and launch 40 new original, shark-themed videos/episodes from over 20 DDN shows.
VidIQ Wants to Help Creators Look Beyond the View
YouTube analytics company VidIQ is launching a new Chrome browser extension tomorrow designed to give creators easy access to a bunch of metrics beyond the number of views a video has.
CBS and Time Warner Cable Bring New Tricks to an Old TV Fight
Millions of TV watchers have been cut off from CBS because a broadcaster is fighting a cable company over $1. The two sides are trying new tricks to get the upper hand — but what viewers really need is a fresh model for buying TV content.
CBS Blackout Puts Start-Up Aereo in Spotlight
Start-up Aereo is enjoying the spotlight for its online TV service in the wake of a Time Warner Cable-CBS battle over fees that has left major markets with a CBS blackout.
Dish Reports Net Loss, Decline in Pay-TV Subscribers
Dish Network Corp, the second-largest U.S. satellite TV company, posted a net loss in the second quarter as it took a $438 million charge related to satellite acquisitions, and reported a decline in gross pay-TV subscribers.
Machinima Gives Filmmakers Chance to Develop Mini-Series, Feature Film
Late last week, while most of the online video industry’s attention was focused on what was happening in Anaheim, Machinima announced its plans for the second annual Machinima Interactive Film Festival, which looks to spotlight filmmakers and animators producing original content for the web.
5 Qs With…Al Thompson
Al Thompson is arguably one of the most prominent independent digital producers out there.
Look Out, Comic-Con! VidCon is Gaining Fast
For three days beginning Aug. 1, the Anaheim Convention Center was home to the fourth Annual VidCon Conference, the annual gathering of the companies and individuals who create the most popular programming on the internet, the brands who support them, and the super fans who fly in from all over the world in order to meet their favorite stars. Spending three days in the throngs of YouTube stars and their legions of fans made me realize one thing: this is only the beginning.