Time Magazine opened Red Border Films, their online documentary site today. Inspired by the success of its Emmy Award winning “Beyond 9/11,” Red Border will feature original content from award-winning filmmakers and Time’s roster of in-house journalists and photojournalists, as well as interactive features including photo galleries, information about the filmmakers, and other assorted multimedia content.
The first project from Red Border Films, “One Dream,” will be released this Thursday, August 15. It focuses on the 50th anniversary of the March on Washington and Martin Luther King Jr.’s “I Have a Dream” speech. Time photographer Marco Grob has compiled an hour of material in the form of five short documentaries and five brief personal histories. The five chapters of the story involve the march’s history, King’s speech, logistics, memories, and the day’s legacy, with interviews from 17 participants including John Lewis, Joan Baez, Harry Belafonte, and more.
Red Border Films has two more short films slated to be released in the fall, covering Bobby Henline — a stand-up comedian and injured Iraqi war veteran — and the rise of surrogacy for Western couples in India. Time already supports video news on its site, but the addition of Red Border Films is part of a Time.com relaunch scheduled for the fall. The relaunch is part of Time’s strategy to push heavier into or video programming across all of its sites.
Time’s executive producer of news & sports Ian Orefice and the magazine’s director of photography Kira Pollack will serve as Red Border Films’ executive producers. Filmmaker Shaul Schwarz joins as consulting executive producer, and produced the Bobby Henline documentary and directed the film on Indian surrogacy.