By Sahil Patel
Talk to any YouTube creator or an executive working within the YouTube ecosystem; ask them for tips and strategies on how to build your audience on the world’s biggest video site; and they will undoubtedly, at some point, say collaborations with other creators are key. Makes obvious sense — you’d reach a new audience who, if they like your moxie, will ostensibly subscribe to your channel.
That’s not to say Screen Junkies or “How It Should Have Ended” — the creators of the video I’ve embedded below — have an issue with amassing an audience on YouTube. Screen Junkies’ YouTube channel currently features more than 668,000 subscribers, while the HISHEdotcom channel reaches more than 2.6 million. But it exemplifies the more collaborative nature of those creating content on YouTube — something you don’t often see on TV, which is more competitive by nature.
The video/collaboration itself makes a lot of sense. Screen Junkies’ “Honest Trailers” series and “How It Should Have Ended” both parody movies in their own way. So the two partnering to parody one movie — J.J. Abrams’ “Star Trek Into Darkness” — feels like a natural pairing. HISHE’s animation, which was created exclusively for this clip, shows up in the second half of the video.
And here’s a quick Q&A I did with Andy Signore, creator of “Honest Trailers” and director of programming at Break Media, which owns Screen Junkies.
How did the collaboration come together?
I’ve always been a big fan of HISHE, and so I had reached out to them a while back to compliment them. I was pleased to hear back that they were big fans of “Honest Trailers” as well.
So we kept in touch as mutual fans, then finally got to meet at ComicCon. Lead animator Daniel Baxter is the nicest dude and we connected on movies instantly.
I had this sketch idea that I never knew what to do with, of Old Spock reading a laundry list of Star Trek plot points to Young Spock to cover all future Star Trek movies — so I pitched it to them as a possible segment in our Into Darkness Honest Trailer. They loved the idea and agreed to animate it for us.
Any more planned for the future?
I sure hope so. We had a blast working with them — and I think seeing some sort of Screen Junkies integration into a future HISHE is surely in the cards.
Since it’s a collaboration, where will this video be distributed? Will it be available on HISHE?
We wrote the scene. They animated and voiced it (along with the wonderful Pitor Michael as Old Spock — http://youtube.com/pokedachef). So it’s available on our channel as part of our Honest Trailer for Star Trek Into Darkness. So we now seriously owe them something awesome for their channel.
What’s the general timeframe for turning these videos around — how long did it take to put the “Star Trek” one together?
With our first Honest Trailer for “Star Trek,” the film had already been out — so we got to take our usual time of writing and editing, which is about a week.
The turnaround on the sequel was crazy since the film wasn’t out [on DVD] yet. We had to watch the film in theaters a bunch, as well as get a room at the Hilton — as one of our tricks for watching these movies early, is to catch them on pay-per-view.
We edited together best we could with clips from trailers and EPK footage — but ultimately had to wait until the digital release dropped on iTunes two nights ago at 9pm PST to finally get a copy of the film to edit. Our amazing editor Dan Murrell stayed up all night long to get a cut in order, which we finished and uploaded this afternoon.
For the first time, we actually documented the entire “Making Of” process for Thursday’s episode of “The Screen Junkies Show” — so you’ll be able to catch a glimpse of us all behind the scenes — as well as finally see the face, of the voice of “Honest Trailers.”