Livestream has launched a channel on Roku, offering users of the connected TV device access to more than 75,000 live events a month.
The channel is available for free, and offers content from sources like The New York Times, HBO, Associated Press, and Marvel Comics, as well as over 60 US local news stations. The Livestream channel also features live and on-demand coverage of events like the Times Square Ball Drop on New Year’s Eve, New York Fashion Week, TEDx Talks, the Sundance Film Festival, and the Clinton Global Initiative.
Producers can stream directly to Roku using Livestream’s suite of platform integration tools.
Enabling live streaming will broaden Roku’s reach among entertainment networks and digital content creators. Over the past year, Roku has launched a series of initiatives aimed towards bringing content creators, both digital and otherwise, to the streaming platform.
Back in August, Roku courted several YouTube multi-channel networks offering a 30–70 ad split in place of YouTube’s standard 45–55 revenue share model.
At the time, Ziba Kaboli, Roku’s director of content acquisition told Variety that, “In the past few months, we’ve had overwhelming demand from YouTube content creators and multi-channel networks.” Currently, Roku has deals established with MCNs and channels including Machinima and Alloy Digital.