By Sahil Patel
If you want to succeed on YouTube, you need to collaborate and cross-promote. I heard that piece of advice in various forms throughout VidCon this year. The idea is so obvious that it feels weird to be considered actual advice — that if you want to build subscribers and views on YouTube, it makes sense to create videos with other creators who have a strong following on the world’s biggest video site.
Yesterday, YouTube rolled out a couple of new tools to facilitate cross-promotion among creators and channels.
Creators can now pick any playlist from another YouTube channel and feature it via a custom section on their own channel. Featured playlists will come with that channel’s avatar and title at the top to inform viewers where the content is coming from. YouTube is also implementing a new “hovercard” technology, which will offer more information to viewers when they move their cursor over a playlist video.
YouTube is also introducing a new “multi-channel sections” options, which will allow creators to feature multiple other channels (whether they own/operate them or are just fans). Channels for The CW, HBO, and The Young Turks have already begun using this feature.