Currently, if Chromecast users want to send YouTube videos to their television, they must do so via the YouTube site or an official YouTube mobile app. However, Google has recently started publicly testing Chromecast functionality on third-party websites that have embedded YouTube videos.
Previously, Chromcast’s “Share” option was disabled as soon as a video was embedded outside of YouTube. According to GigaOm, this will likely change soon. Google confirmed that they are testing these abilities now on a variety of sites. The company’s official statement claims that these tests are simply “experiments” and that they will consider rolling out this functionality based on feedback.
If Google were to release the ability to stream on Chromecast via third-party websites, it would open up new avenues for users looking to incorporate Chromecast into even their most basic web browsing. The perks for Google would be two-fold, as it would allow Chromecast users to stay tuned into YouTube simply by web browsing, which would present more options for extended ad engagement through pre-rolls.