By Sahil Patel
SpotXchange has launched a new end-to-end video ad platform for publishers, designed to give them what the company calls “the highest level of transparency within programmatic video advertising.”
With the platform, publishers will be able to transact with all types of video demand sources including ad networks, demand-side platforms, agency trading desks, and even direct sales. Clients will also have the option of choosing SpotXchange’s open marketplace or doing programmatic deals through the platform.
SpotXchange says its platform supports video on any device, and offers features such as advertiser or category blocking, as well as the ability to segment and report on video inventory by geography, player size, website, and video-initiation type. The platform will also enable publishers’ direct sales teams to trade programmatically with buyers. SpotXchange supports Deal ID, allowing publishers to control and optimize pricing programmatically via pre-negotiated deals.
In addition to the self-serve tech, SpotXchange says it will also offer actionable insights and managed services “where needed.”
In the announcement, SpotXchange is publicizing its relationship with NDN, a news-video syndication service that reached more than 49.1 million unique viewers in July (according to comScore data). SpotXchange says NDN has “already experienced a notable increase in revenue yield” as a result of using the platform, though didn’t offer specifics.